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Business Details
43 Years
experience
Comprehensive Family Medicine in Phoenix
Sobel Family Medicine is a family medical practice with over four decades of experience in preventive medicine. Our team of board-certified physicians, licensed chiropractors, and physical therapists is dedicated to enhancing patient health through comprehensive care, including preventive maintenance, chronic disease management, and advanced diagnostic services. We prioritize early detection of conditions like diabetes, hypertension, and cardiovascular disease while offering specialized programs in women's health, men's health, travel medicine, and regenerative therapies.

Our state-of-the-art facility in Phoenix provides on-site X-rays, echocardiograms, and carotid Doppler testing, ensuring convenient access to critical diagnostics. With a focus on personalized care and patient education, we combine clinical expertise with compassionate treatment to optimize long-term health outcomes for individuals and families.
Services
Preventive Care Cardiovascular Testing Women's Health Physical Therapy Chiropractic Care Travel Medicine Immigration Exams PRP Injections
Details
  • Year established: 1983
Highlights and features
  • 42 years of expertise in preventive medicine
  • Board-certified physicians and licensed specialists
  • On-site advanced diagnostic equipment
  • Comprehensive treatment for chronic conditions
  • Personalized patient-centered care approach
Services
Preventive Care
Our preventive care services focus on early disease detection through annual physicals, cancer screenings, and immunizations. We specialize in managing risk factors for diabetes, heart disease, and osteoporosis while providing personalized lifestyle counseling. With 42 years of experience in preventive medicine, our board-certified physicians use advanced diagnostics like abdominal ultrasounds and carotid Dopplers to identify potential health issues before they become critical, helping patients maintain optimal health through proactive maintenance.
Cardiovascular Testing
We offer state-of-the-art cardiovascular testing including carotid Doppler ultrasounds and CIMT scans to detect arterial plaque buildup. Our non-invasive diagnostics assess stroke risk by measuring carotid artery thickness and identifying early atherosclerosis indicators. While Medicare doesn't cover CIMT testing, we provide discounted $199 exams using FDA-cleared technology. These tests enable early intervention for patients with hypertension, high cholesterol, or family heart disease histories, helping prevent cardiovascular events through timely treatment adjustments.
Physical Therapy
Our physical therapy department specializes in outpatient orthopedic rehabilitation with a doctorate-level therapist having 13 years of experience. We treat sports injuries, post-surgical recovery, and chronic pain conditions using evidence-based techniques like dry needling and vestibular therapy. The practice combines manual therapy with personalized exercise programs for neck/back injuries, offering one-on-one care that differs from corporate therapy centers. Treatment modalities include ultrasound, electrical stimulation, and thermal therapies to accelerate healing and restore mobility.
Chiropractic Care
Licensed chiropractor Dr. Bruce Demartino provides spinal manipulation and acupuncture treatments for musculoskeletal conditions. Our care addresses neck/back pain, headaches, and sports injuries through manual adjustments that correct vertebral subluxations. Certified in acupuncture, Dr. Demartino integrates Eastern and Western approaches, using needle therapy to stimulate natural pain relief. Saturday morning appointments accommodate busy schedules, with treatment plans focusing on reducing inflammation, improving joint function, and accelerating recovery from soft tissue injuries through non-pharmacological interventions.
PRP Injections
Platelet-rich plasma (PRP) injections offer non-surgical treatment for osteoarthritis, tendinitis, and hair loss. Using centrifuged blood samples, we concentrate growth factors to stimulate tissue repair in affected joints. This minimally invasive procedure costs $500 per injection - significantly below market rates - and targets knee/shoulder osteoarthritis, plantar fasciitis, and hair restoration. While not insurance-covered, PRP provides an alternative to steroids or surgery, leveraging the body's natural healing mechanisms to reduce inflammation, promote cartilage regeneration, and improve joint function with minimal downtime.
People
Dr. Larry Sobel
Family Practitioner
Board-certified family practitioner specializing in chronic pain management through trigger point therapy. Focuses on neck and back pain relief with 42 years of clinical experience in preventive medicine.
Dr. Bruce Sobel
General Practitioner
Osteopathic physician managing diabetes, obesity, and cholesterol through personalized nutrition programs. Specializes in musculoskeletal disorders using spinal manipulations and has practiced in Phoenix for decades.
Dr. Bruce Demartino
Chiropractor
Licensed chiropractor and certified acupuncturist treating neck/back pain. Provides Saturday morning appointments and integrates manual therapy with Eastern medicine techniques for musculoskeletal conditions.
Kyle Bergeson
Physical Therapist
Doctor of Physical Therapy with 13 years of experience in orthopedic rehabilitation. Specializes in sports medicine, dry needling, and vestibular therapy while emphasizing individualized patient care in Phoenix.
Sara Pena
Family Physician
Board-certified family medicine physician with public health expertise. Newest addition to the care team, providing comprehensive primary care services for preventive and chronic disease management.
Questions
What services does Sobel Family Medicine offer?
We provide preventive care, cardiovascular testing, physical therapy, chiropractic care, travel medicine, immigration exams, and regenerative therapies like PRP injections.
Are your physicians board-certified?
Yes, our practice includes three board-certified family physicians, a licensed chiropractor, and a doctorate-level physical therapist with specialized certifications.
Do you accept insurance for medical exams?
Most preventive services are covered by insurance. However, CIMT cardiovascular testing and PRP injections are self-pay services not covered by insurance plans.
What are your urgent care hours?
Urgent care appointments are available Monday-Friday 8:00 AM - 6:00 PM with extended Saturday hours for chiropractic care.
Can you perform immigration medical exams?
Yes, we conduct complete immigration medical examinations with most results processed within three business days at our Phoenix location.
Do you offer travel vaccinations?
We provide comprehensive travel medicine services including vaccinations against yellow fever, malaria, hepatitis, and other international travel-related diseases.